Apex tm - Branding
For Apex Traffic Management, I developed three distinct branding concepts, each aimed at taking the brand in a fresh direction. Although these initial concepts weren’t selected due to differing views on the brand’s direction, they served as the foundation for the final identity we agreed upon. By refining the original ideas and incorporating new colours, we created a brand that resonated with the client. I then applied this branding to the landing page design, which I created using Figma. The final design effectively conveys the brand’s message while maintaining a modern, professional feel.
